Technology driven innovation, the overarching socio-economic trends and the shifts in consumer behaviour are pushing brands to leverage and create more appealing retail experiences for their customers.
ELSE Corp brings a new innovative business model to the Fashion Retail industry: Virtual Retail or 'No Stock Retail'.
VIRTUAL RETAIL IN THE E.L.S.E. PHILOSOPHY ESSENTIALLY MEANS THREE THINGS
MADE TO ORDER
a unique product,
produced on demand
new operational model for the whole retail chain
biggest luxury consumer retail trend for the future of fashion retail
MADE TO MEASURE
a product with
a perfect fit
virtual retail corner
The Azure based Product Configurator and MTM sales support system are based on proprietary, multi-patent pending, processes.
Customers can experience this Virtual Shopping CX through different channels – from a completely virtual experience delivered via Augmented, Mixed or Virtual Reality devices; to Virtual Retail Corners in real physical spaces.
An ‘ideal’ Virtual Fashion Retail experience on the E.L.S.E. platform is comprised of these six core elements:
Virtual Boutique 3D app: The first point of contact, it is a digital representation of the brand’s retail space, navigable via embedded hotspots. The Virtual Boutique is a customisable UI (via an SDK) of the 3D Configurator.
Virtual Catalogue 3D app: A navigable catalogue of all shoppable virtual products.
Cloud based 3D Configurator: It is a real-time 3D rendering front-end application framework based on E.L.S.E. APIs, integrable into a brand or retailer’s offer on any platform (web, mobile, AR, MR, VR etc.) via a dedicated platform UI SDK - providing an extraordinary customisation experience.
Sales Assistant’s tablet app: A remote device to navigate through and select the options of the 3D Configurator.
3D foot/ body scanner and its tablet app: To gather the customer’s measurements.
Physical Samples and test products: Material and product part samples introduce a tangible side to the customisation process, giving the customer a sense of the texture and quality of the final product.
ELSE Corp’s Virtual Retail, a New Business Model for the Fashion Industry
Il Virtual Retail di ELSE Corp, un nuovo modello di business per l’industria del Fashion
Virtual Retail also factors in new innovative VIRTUAL DISTRIBUTION & VIRTUAL sales models.
Virtual Distribution (or VR Distribution) is a new retail service model, that provides brands, retailers and manufacturers with a new channel through which they may sell their Virtual Collections of customisable and Made to Measure products, in a totally virtual way with no stock, just made to order or in a hybrid way as a mix of physical, e-commerce & virtual sales.
how it works
ELSE.SHOES & SHOES CUSTOMIZATION SCENARIO
SINGLE PRODUCT SCENARIO
VIRTUAL REALITY x ELSE.shoes
AUGMENTED REALITY x ELSE.shoes
MIXED REALITY x ELSE.shoes
VIRTUAL BEAUTY RETAIL - in official collaboration with Cosmoprof 2018
Similar to traditional Franchising Sales, Virtual Sales Franchising (or VR Franchising) is based on a network of partners’ locations, but in the case of Virtual Sales, the partners distribute and sell the Virtual Collections of a brand or multiple brands, designers, retailers or white label manufacturers locally, to their customers.
ELSE Corp provides the B2B virtualization services and 3D virtual boutique as B2C services connected to the E.L.S.E. Virtual Retail Cloud platform for service delivery and sales management.