We participated at the 20th UITIC International Technical Footwear Congress in Porto from 16 to 18 of May. Andrey Golub, CEO of ELSE Corp, presented two papers on the first day of the Congress during Session 1 - NEW PRODUCTS, NEW SERVICES. The first, "Individual Fitting for Virtual Footwear Retailing: Building a link from 3D CAD to Industrial Made to Measure" and the second, presenting along with Carol McDonald, from Gneiss Concept, "Personalized Digital last (a Women's Example), the tool required to enable mass customization".