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My thierry & virtual couture  at micam 2017

Make way for the new age in footwear customisation

Thierry Rabotin Logo
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The Virtual Retail company ELSE Corp celebrated its return to theMICAM this February, again as a technological partner of a 100% Made in Italy footwear brand Thierry Rabotin, by Parabiago Collezioni. This time around, the innovative brand launched their pioneering retail customer experience project and collection called “My Thierry”– a brand new service providing plenty of opportunities for shoe customization and a higher level of brand loyalty as well as a unique engagement tool for department stores and sales partners of the brand.

Photos from the event

FROM the my thierry

VIRTUAL couture collection

ELSE people getting things ready for themicam

Design time
Research never ends
Sushi Time
Shoelast time
The details
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