The Virtual Retail company ELSE Corp celebrated its return to theMICAM this February, again as a technological partner of a 100% Made in Italy footwear brand Thierry Rabotin, by Parabiago Collezioni. This time around, the innovative brand launched their pioneering retail customer experience project and collection called “My Thierry”– a brand new service providing plenty of opportunities for shoe customization and a higher level of brand loyalty as well as a unique engagement tool for department stores and sales partners of the brand.
Photos from the event

The entrance to theMICAM 2017

The Thierry Rabotin stall at theMICAM 2017

Thierry Rabotin powered by E.L.S.E. video shown at the entrance of their stall at theMICAM


The powered by E.L.S.E. Virtual Corner

ELSE Corp's CEO & Co-Founder, Andrey Golub at the Virtual Corner

The accessories in the powered by E.L.S.E. Virtual Corner

the accessories showcase

ELSE Corp's Research Manager, Taira Colah & our Marketing & Communication intern, Sabrina Karakut

Alina Shagiakhmetova, Brand Manager of ELSE Corp's MTM Club

FROM the my thierry
VIRTUAL couture collection



In red suede with a silver accessory

In brown suede with a golden tassel accessory

In black leather with a silver tassel accessory

Configured with red suede and a bow accessory

Configured in Brown suede and a bow accessory

A detail view of an accessory from the collection

A detail view of an accessory from the collection

A detail view of an accessory from the collection

to help the customer visualise the dimensions of the material

Detailed view of the material shown on a shoelast
ELSE people getting things ready for themicam
![]() | ![]() | ![]() |
---|---|---|
![]() | ![]() | ![]() |