WHAT IS

GENERATIVE AI?

Generative AI is the latest in artificial intelligence technologies and ML algorithms. It allows the generation of never - seen - before content, indistinguishable from the real examples.

ARTIFICIAL INTELLIGENCE INSPIRING new wayS OF FOOTWEAR DESIGN

Generative AI uses existing images or any other type of files to ‘learn’ the structure, patterns and distribution of data to replicate new examples. In the fashion context, generative AI can be used to generate products that don't exist.

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To help brands and designers to come up with new product designs, ideas and inspiration.

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To allow the modification of specific visual parameters such as heel height, width, tip shape, etc. and morph the product from its original aspect into a desired shape.

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GENERATIVE AI in Action

Parametric Style Generation 

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Insights into customer desires

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Improves search experience

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Tech approach to a bespoke philosophy

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