After a renovation project, the legendary TSUM Voronezh opened its doors once again in a 3-day long opening event. The event started on the 19th June, with a gathering of VIP guests; local and well- known journalists; the “best clients”; and was opened to the public the following day.
ELSE Corp participated in and added to the overall success of the ceremony, as an official Business Partner of TSUM Voronezh, where we began our first ever pre-launch Market Test in Russia.
ELSE Corp's Virtual Retail Corner, that showcases some of our first Virtual 3D Collections to the public, will now remain at the department store as a permanent installation. This is a good opportunity to gauge the interest of the Russian market and to prepare for our official commercial launch this September.