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Stage: BETA

ELSE Corp's core framework E.L.S.E. (Exclusive Luxury Shopping Experience) can be integrated into any brand or retailer’s environment. Providing an extraordinary Customer & Shopping Experience, it supports Mass Product Customization and Cloud Hybrid & Distributed Manufacturing, integrating all their components and processes from CAD 3D Design and Interactive Visual Merchandising for customized and MTM sales, to On Demand Production. The Azure based MyStyle SDK and MTM sales support system are based on proprietary, multi-patent pending, processes. Customers can experience this Virtual Shopping CX through different channels – from a completely virtual experience delivered via Augmented, Mixed or Virtual Reality devices to a Virtual Retail Corners in a real physical space.


An ‘ideal’ experience is comprised of these six core elements:


  1. Virtual Boutique 3D app: the first point of contact with the E.L.S.E. platform - a digital representation of the brand’s retail space, navigable via embedded hotspots

  2. Virtual Catalogue 3D app: a navigable catalogue of all shoppable virtual products

  3. 3D Product Configurator: customers view & select configuration options for a selected 3d product

  4. 3D foot scanner hardware & related tablet app: to gather the customer’s measurements

  5. Sales Assistant’s tablet app: a remote device to navigate through the options and make selections

  6. Physical Samples: material and product part samples introduce a tangible side to the customisation process for a customer, giving them a sense of the texture and quality of the final product.

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