Milan, 10 December 2019 - ELSE Corp - a Virtual Retail Company, an Italian start-up working on the development of the Virtual Retail platform, enters into strategic partnership agreement with ToJoy Holding Group, China’s largest business accelerator, to bring ELSE's Virtual Retail to the Chinese market.

ELSE Corp’s innovative visionary business concept first grasped the interest of the Chinese accelerator in June 2019. The parties were exploring the avenues for potential collaboration throughout six months. The high interest for ELSE Corp’s technology during ToJoy Symposium, which was held on November 20 - 22, 2019 in Beijing, proved the steady demand for ELSE Corp’s 3D Virtual retail AI platform in China, world’s largest and most technologically advanced fashion market. 


ToJoy Symposiums include technology exhibitions and presentations for accredited investors, entrepreneurs and operating partners. During the symposium in question Andrey Golub, ELSE Corp’s CEO, took part in a series of keynotes and strategic meetings to present the company’s latest advancements in Digital Transformation for the fashion industry, as well as ELSE’s business model of technology driven innovation. 

About ToJoy Holding Group

ToJoy is a comprehensive solutions provider for foreign companies expanding to China and for Chinese companies growing abroad. Founded in 1992, ToJoy is the largest offline private business platform in China, with 80,000 core corporation members, all of which have assets of 10 million euros, mainly focusing on incubating listed companies and private equity investment.

Photos from the event


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