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michela rigucci powered by E.l.s.e at micam

The Virtual Voyage between tradition and 3d Technology

Discover Your Dream Shoes”: a marketing campaign video by Michela Rigucci, introducing their new Brand Identity and Virtual Franchising innovation.

ELSE Corp, in a strategic & technological partnership with Michela Rigucci, an innovative Italian Luxury Shoes Brand, launched a new initiative based on our “virtual retail” business model during the MICAM fair held in Milan, from 14 to16 February 2016. Together, we introduced a new franchising system; “Virtual Franchising”, powered by E.L.S.E..

With its new innovative market offer, focused on tradition and cutting edge 3D technology, the brand introduced their new seasonal collection to buyers, previews of new capsule collections, and the “Virtual Voyage” marketing campaign: the wholly new world which explores 3D foot scanning, virtual product configuration for tailormade shoes, 3D customization and virtual fitting for made to measure shoes, mixed with an innovative retail distribution & partners sales model.

View the gallery below for pictures & a video from the event 

(click to enlarge)

RAI2 visited Michela Rigucci's stall at MICAM and dedicated a segment on their show Costume & Società to showcasing Michela Rigucci's innovative Virtual Console powered by E.L.S.E.

mrv continued their virtual voyage at nyfw ss '17

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