LEONARDI MILANO PRESS DAY
Casting a wider net, Leonardi Milano, an emerging brand offering custom made fashion for men, located in Milan’s golden quadrilateral on the prestigious Via della Spiga, ready for international expansion and looking to improve operational effectivity, has launched a crowdfunding campaign ‘Leonardi - TailoredBYyou’. With their motto #tailoredbyyou, Leonardi Milano aspires to establish a dialogue with the most digital segment of the population and to be a symbol of Made in Italy 4.0. And what better way to do it than teaming up with ELSE Corp and deciding to adapt their Virtual Retail strategy, that embraces Mass Customization and Industrial Made to Order; providing new innovative strategies for the sales, design, production, distribution and marketing of fashion products.
Elegance, craftsmanship and Made in Italy are the values that characterize the brand, laying emphasis on quality, while bringing personalization and convenience to the market at a cost, about 30% lower than major luxury brands. Leonardi Milano sells high quality, personalizable, suits, footwear, bags and accessories. Starting with their footwear range, using ELSE Corp’s else.shoes™ platform, the brand will offer clients an easy, quick and innovative product customization experience, multiplied by a maximized customer loyalty.