ATOM LAB & ELSE CORP AT SIMAC

Factory on Demand & Virtual Shop: The Future of Footwear 

At SIMAC Tanning Tech 2017 (the leading international event with machinery and technologies for the footwear, leather goods and tanning industries) in a joint project between ATOM Lab (Atom Group's research lab developing technologies and avant-garde projects creating new production methods), ELSE Corp and ShoeMaster UK, the public were introduced to a streamlined vision of the future of industrial 3D CAD integration.

The joint project, where the ‘Virtual Shop’, powered by E.L.S.E., and the ‘Factory on Demand’, a project by ATOM Lab, met, interlinked the 3D CAD design, virtual product customisation and mass customized production stages towards hybrid manufacturing and full virtual product life-cycle traceability. Visitors of the ATOM Lounge were given an opportunity to customize a pair of shoes using the E.L.S.E. 3D configurator. Once configured via the 'Virtual Shop' powered by E.L.S.E., the customer’s custom orders were then sent to the next step in ATOM Lab’s nine-step ‘Factory on Demand’ for mass customised hybrid manufacturing – where they were produced using a mix of traditional, digital and additive manufacturing methods, produced just-in-time, according to the ERP grade Customized Hybrid Manufacturing Order specification generated via ELSE-ware by ELSE Corp.

THE FACTORY ON DEMAND: STARTING FROM THE VIRTUAL SHOP

Factory on Demand at SIMAC 2017

Atom Technology at Simac

THE ROBOSHOE collection customised in the virtual shop

the 3d configurator 

The Catalogue
The Catalogue
Details
Details
Material
Material
Customer Profile
Customer Profile

THE virtual shop

The Virtual Shop
The Virtual Shop

ELSE Corp's CEO, Andrey Golub at the Virtual Shop: the first step of the "Factory on Demand" process

Demo Time
Demo Time

Interested visitors at ELSE Corp's Virtual Shop

Customization in Augmented Reality
Customization in Augmented Reality

The E.L.S.E. configurator in Augmented Reality

The Virtual Corner
The Virtual Corner
Everyone's Personal Future Store?
Everyone's Personal Future Store?

E.L.S.E. via Hololens

ELSE People x HoloLens
ELSE People x HoloLens

Mirei Ong, ELSE Corp's Interaction Designer

Interacting with shoes x Hololens
Interacting with shoes x Hololens

Interested visitors interacting with the virtual shoes in ELSE Corp's Hololens based 3d configurator experiment

ELSE People x Adept
ELSE People x Adept

The ATOM robot, Adept delivers the RoboShoe to ELSE Corp's MTM Club Brand Manager, Alina.

RoboShoe
RoboShoe

Manufactured at the Factory on Demand from an order generated in the Virtual Shop

ELSE People x RoboShoe x Hololens
ELSE People x RoboShoe x Hololens

The team with the RoboShoe shoes in the Virtual Shop

Factory on demand

The ATOM stand at SIMAC
The ATOM stand at SIMAC
Factory On Demand Map x RoboShoe
Factory On Demand Map x RoboShoe
ATOM the Cutting Factory
ATOM the Cutting Factory
The Cutting Table
The Cutting Table
3D Printing Soles
3D Printing Soles

Ultimaker 3d Printers

Machinery
Machinery
The Shoelast
The Shoelast
Robotised Assembly Line
Robotised Assembly Line

The RoboShoe in progress

RoboShoe Uppers
RoboShoe Uppers

The RoboShoe in progress

The RoboShoe
The RoboShoe

ELSE people getting things ready for SIMAC

RoboShoe 3d CAD on ShoeMaster
Materials
The Configurator
Front End Development
RoboShoe Exploded view
The RoboShoe Lining
The RoboShoe Sole
The RoboShoe Toecap
Testing the Augmented Reality app
ELSA in Augmented Reality
Developing on Hololens
Getting the last details ready
Ready to go to the fair
Time to set up