My thierry & virtual couture at micam 2017
Make way for the new age in footwear customisation
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The Virtual Retail company ELSE Corp celebrated its return to theMICAM this February, again as a technological partner of a 100% Made in Italy footwear brand Thierry Rabotin, by Parabiago Collezioni. This time around, the innovative brand launched their pioneering retail customer experience project and collection called “My Thierry”– a brand new service providing plenty of opportunities for shoe customization and a higher level of brand loyalty as well as a unique engagement tool for department stores and sales partners of the brand.
Photos from the event
The entrance to theMICAM 2017
The Thierry Rabotin stall at theMICAM 2017
Thierry Rabotin powered by E.L.S.E. video shown at the entrance of their stall at theMICAM
The powered by E.L.S.E. Virtual Corner
ELSE Corp's CEO & Co-Founder, Andrey Golub at the Virtual Corner
The accessories in the powered by E.L.S.E. Virtual Corner
the accessories showcase
ELSE Corp's Research Manager, Taira Colah & our Marketing & Communication intern, Sabrina Karakut
Alina Shagiakhmetova, Brand Manager of ELSE Corp's MTM Club
FROM the my thierry
VIRTUAL couture collection
In red suede with a silver accessory
In brown suede with a golden tassel accessory
In black leather with a silver tassel accessory
Configured with red suede and a bow accessory
Configured in Brown suede and a bow accessory
A detail view of an accessory from the collection
A detail view of an accessory from the collection
A detail view of an accessory from the collection
to help the customer visualise the dimensions of the material
Detailed view of the material shown on a shoelast