The Virtual Retail company ELSE Corp celebrated its return to theMICAM this February, again as a technological partner of a 100% Made in Italy footwear brand Thierry Rabotin, by Parabiago Collezioni. This time around, the innovative brand launched their pioneering retail customer experience project and collection called “My Thierry”– a brand new service providing plenty of opportunities for shoe customization and a higher level of brand loyalty as well as a unique engagement tool for department stores and sales partners of the brand.