michela rigucci powered by E.l.s.e at micam

The Virtual Voyage between tradition and 3d Technology

Discover Your Dream Shoes”: a marketing campaign video by Michela Rigucci, introducing their new Brand Identity and Virtual Franchising innovation.

ELSE Corp, in a strategic & technological partnership with Michela Rigucci, an innovative Italian Luxury Shoes Brand, launched a new initiative based on our “virtual retail” business model during the MICAM fair held in Milan, from 14 to16 February 2016. Together, we introduced a new franchising system; “Virtual Franchising”, powered by E.L.S.E..

With its new innovative market offer, focused on tradition and cutting edge 3D technology, the brand introduced their new seasonal collection to buyers, previews of new capsule collections, and the “Virtual Voyage” marketing campaign: the wholly new world which explores 3D foot scanning, virtual product configuration for tailormade shoes, 3D customization and virtual fitting for made to measure shoes, mixed with an innovative retail distribution & partners sales model.

View the gallery below for pictures & a video from the event 

(click to enlarge)

Michela Rigucci Invitation to MICAM
Michela Rigucci Invitation to MICAM

The Invitation sent out by Michela Rigucci inviting guests to come to MICAM to partake in the brand's Virtual Voyage

Michela Rigucci at MICAM
Michela Rigucci at MICAM

The Michela Rigucci stand at MICAM

The Virtual Console
The Virtual Console

The Virtual Console, presenting itself to visitors

Unveiling the Virtual Console
Unveiling the Virtual Console

The Virtual Console through with guests can engage with and configure Michela Rigucci's Virtual Collection, powered by E.L.S.E. and also touch the physical samples, making it a truly hybrid experience

Exploring the Virtual Console
Exploring the Virtual Console

A visitor exploring the options on the E.L.S.E. & MRV Virtual Console

Viewing the material samples
Viewing the material samples

A visitor configuring a shoe and consulting the physical material samples to truly experience the lux quality of the materials

Using the integrated foot scanner
Using the integrated foot scanner

No MTM order is complete without a customer's unique measurements! A visitor gets ready to have her feet scanned by the integrated 3d foot scanner embedded under the Virtual Console

Michela Rigucci
Michela Rigucci

The brand's designer, Michela Rigucci

RAI 2 Covering Michela Rigucci
RAI 2 Covering Michela Rigucci

RAI 2 visited Michela Rigucci at MICAM and aired a segment about the innovation by MRV & ELSE Corp on their show Costume e Società, on 22 February 2016.

Andrey assisting a guest
Andrey assisting a guest

Our CEO & Co-Founder, Andrey, assisting a visitor using the Virtual Console

Physical & Virtual Collections
Physical & Virtual Collections

Michela Rigucci's Physical & Virtual Collections on display

Michela Rigucci at MICAM
Michela Rigucci at MICAM

The Michela Rigucci lounge, buzzing with visitors

RAI2 visited Michela Rigucci's stall at MICAM and dedicated a segment on their show Costume & Società to showcasing Michela Rigucci's innovative Virtual Console powered by E.L.S.E.

mrv continued their virtual voyage at nyfw ss '17

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