ELSE Corp, in a strategic & technological partnership with Michela Rigucci, an innovative Italian Luxury Shoes Brand, launched a new initiative based on our “virtual retail” business model during the MICAM fair held in Milan, from 14 to16 February 2016. Together, we introduced a new franchising system; “Virtual Franchising”, powered by E.L.S.E..
With its new innovative market offer, focused on tradition and cutting edge 3D technology, the brand introduced their new seasonal collection to buyers, previews of new capsule collections, and the “Virtual Voyage” marketing campaign: the wholly new world which explores 3D foot scanning, virtual product configuration for tailormade shoes, 3D customization and virtual fitting for made to measure shoes, mixed with an innovative retail distribution & partners sales model.
View the gallery below for pictures & a video from the event
(click to enlarge)
The Invitation sent out by Michela Rigucci inviting guests to come to MICAM to partake in the brand's Virtual Voyage
The Michela Rigucci stand at MICAM
The Virtual Console, presenting itself to visitors
The Virtual Console through with guests can engage with and configure Michela Rigucci's Virtual Collection, powered by E.L.S.E. and also touch the physical samples, making it a truly hybrid experience
A visitor exploring the options on the E.L.S.E. & MRV Virtual Console
A visitor configuring a shoe and consulting the physical material samples to truly experience the lux quality of the materials
No MTM order is complete without a customer's unique measurements! A visitor gets ready to have her feet scanned by the integrated 3d foot scanner embedded under the Virtual Console
The brand's designer, Michela Rigucci
RAI 2 visited Michela Rigucci at MICAM and aired a segment about the innovation by MRV & ELSE Corp on their show Costume e Società, on 22 February 2016.
Our CEO & Co-Founder, Andrey, assisting a visitor using the Virtual Console
Michela Rigucci's Physical & Virtual Collections on display
The Michela Rigucci lounge, buzzing with visitors
RAI2 visited Michela Rigucci's stall at MICAM and dedicated a segment on their show Costume & Società to showcasing Michela Rigucci's innovative Virtual Console powered by E.L.S.E.