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MY POWDERFUL & VIRTUAL RETAIL AT COSMOPROF 2018


We developed the Retail Experience of Powderful, a cosmetic ‘all-over’ powder especially intended for different uses. It was presented at Cosmoprof WorldWide in Bologna from 15 to 18 March. The project was powered by Cosmopack and was strategically located in the selective area Cosmoprime (HALL 19).

At Cosmoprof, an installation experimented for the first time with a new customer experience in beauty retail.

During the event, visitors lived the extraordinary and complete experience of the creation of a luxury make up product: from the sketch to the store.

View the official project page, here.

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