Smart Shoes for a Smart City

Fera Libens powered by E.L.S.E. at Futura City Milano

Our latest collaboration with innovative, sustainable footwear brand Fera Libens took us to Futura City, Italy’s first national event on technology for the smart city. http://www.smartcity-futura.it/

Visitors were immersed in a reproduction of a 3.200 m.sq. smart city where homes, schools, offices, hospitals, banks, museums, green spaces and shops are all enhanced by technology and innovative solutions. And in this smart city, Fera Libens, powered by E.L.S.E., provided their special shoes, because to walk in a smart city, you need a pair of smart shoes.

The Milan based company’s shoes are 100% animal-free (vegan), created using alternatives to leather:microfiber and Alcanatara®. As stated by them, Fera Libens stands for ethics, aesthetics and quality. Strongly believing in the necessity of orienting consumer behavior towards a higher responsibility for the environment and animals, while valuing Italian traditional artistry and “gusto”, renowned and appreciated all over the world. http://www.feralibens.com/

We share a similar ethos, with our concept of Virtual Retail, where products are made on-demand, tailor made and made to order. It is not only a smart strategy for the retail industry but also an eco-sustainable vision for the future or fashion and retail. In the words of the Co-Founder & CEO of ELSE Corp, Andrey Golub, “We believe that the future of quality and intelligent retail is all about on-demand and made to order models”. The company is focused on innovating within the 100% Made in Italy manufacturing industry for apparel and footwear, and enriching it by blending traditional methods with new technologies & business models.

The event took place at Eastend Studios, Via Mecenate 90, Milano on the 13th October 2016.

OTHERs present at the event

fera libens' virtual collection

Women's Collection

Men's Collection

screens from the 3d configurator

Selecting a Product to configure

Selecting a part of the shoe to configure

3d Preview Mode, to view the shoe from different angles

Selecting a material for the selected part

3d Preview Mode, for a detailed view of the selected material

Photos from the event

A Very Smart Collaboration
A Very Smart Collaboration

Founder of Fera Libens, Francesco Virtuani with Co-Founder and CEO of ELSE Corp, Andrey Golub.

press to zoom
Smart Shopping Area at Futura City
Smart Shopping Area at Futura City

The Smart Shopping Area at Futura City

press to zoom
Smart Shopping for a Smart City _ Discover more by clicking the link on our bio #futuracity16 #smart
Smart Shopping for a Smart City _ Discover more by clicking the link on our bio #futuracity16 #smart

The other brands in the Smart Shopping area at Futura City

press to zoom
Smart Shoes for a Smart City
Smart Shoes for a Smart City

Shoes by Fera Libens

press to zoom
Smart Shoes for a Smart City
Smart Shoes for a Smart City

The Fera Libens collection

press to zoom
Smart Shoes for a Smart City
Smart Shoes for a Smart City

Shoes by Fera Libens

press to zoom
Fera Libens powered by E.L.S.E.
Fera Libens powered by E.L.S.E.

The 3d configurator powered by E.L.S.E. and its remote control app

press to zoom
Fera Libens powered by E.L.S.E.
Fera Libens powered by E.L.S.E.

The 3d configurator powered by E.L.S.E. and its remote control app

press to zoom
Fera Libens powered by E.L.S.E.
Fera Libens powered by E.L.S.E.

The 3d configurator powered by E.L.S.E. and its remote control app

press to zoom
ELSE Corp's CEO doing a demo
ELSE Corp's CEO doing a demo

Andrey Golub speaking with an interested visitor

press to zoom
Andrey demo-ing the configurator
Andrey demo-ing the configurator
press to zoom
Francesco Virtuani with visitors
Francesco Virtuani with visitors

Francesco Virtuani, Founder of Fera Libens with interested visitors

press to zoom
Smart Shoes for a Smart City
Smart Shoes for a Smart City

Francesco Virtuani, Founder of Fera Libens with a visitor showing off a shoe from the men's collection

press to zoom
Men at Work
Men at Work

Javier Orduno, Art Direction & Branding & Andrey Vinogradov, Front End Development at ELSE Corp with Francesco Virtuani, Founder of Fera Libens

press to zoom
Smart Founder for a Smart Brand
Smart Founder for a Smart Brand

Francesco Virtuani, Founder Fera Lib

press to zoom
Fera Libens powered by E.L.S.E
Fera Libens powered by E.L.S.E

Andrey Golub, CEO & Co-Founder ELSE Corp with Andrey Vinogradov, Front End developer at ELSE Corp with the Fera Libens Team and the Francesco, the founder of the brand.

press to zoom
Our neighbouring stall EPSON
Our neighbouring stall EPSON

Epson's Hologram Sales Assistant

press to zoom
ELSE People
ELSE People

Beti Büyükdemirci, Business Analyst with Taira Colah, Research Manager & Javier Orduno, Art Direction & Branding

press to zoom
Futura City
Futura City

The Fair

press to zoom