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From Mass Customisation to Hybrid Manufacturing:

The Direct to Consumer Model for Made in Italy 

Our company's Co-Founder and CEO Andrey Golub was invited to speak at Explore Talks, a format of events to foster contamination and inspiration, powered by Coppa+Landini, design-driven innovation consultancy and startup studio.

This particular edition, Explore Talks on Manufacturing 4.0, was the eighth edition to be held in Milan and a part of Design City Milano, a series of events dedicated to spreading and promoting the design culture in Milan.

The speakers addressed the radical paradigm shift in the manufacturing industry, the result of the ever increasing interaction between industrial production and information technology.

We are proud to have been invited to participate alongside the other esteemed guests: Francesco Inguscio- CEO Nuvolab, Emilio Genovesi - AD Material ConneXion Italia and Gianni Pelizzo - Industry 4.0 Corporate Director Tech Edge Group.


At the event, ELSE Corp’s Co-Founder & CEO, Andrey Golub spoke about the company’s Direct to Consumer model for mass customized made in Italy products as the future of fashion retail and the importance of Industry 4.0 and hybrid manufacturing to facilitate it. He elaborated on the company’s focus: to innovate within the 100% Made in Italy manufacturing industry for apparel and footwear and how the company plans on enriching it by blending traditional methods with new technologies & business models.

the accompanying presentation

the videos below were shown during the talk

A Customer Journey for High Heels Product Customization and Made to Measure Shopping 

View the gallery below for pictures from the event 

(click to enlarge)

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