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ELSE Corp at Codemotion MilaN

The Largest Tech Conference in Europe

Every year Codemotion, Europe's largest Tech Conference, opens its doors to the most promising, high potential, highly disruptive startups to participate in their Startup Showcase and this year ELSE Corp, was selected to participate, on the 25th and 26th November, 2016.

The E.L.S.E. Unity VR SDK preview for Virtual Retail (#VRxVR), in its early stages, is a new scenario for luxury fashion & retail in Virtual Reality environments, where a customer can navigate through a virtual environment and personalize virtual products through gesture tracking.

Customers experienced a possible future scenario of Customisable Fashion Shopping, where everything exists virtually – including the interaction.


With the Oculus Rift Headset on, customers entered a Virtual Boutique where a shop assistant welcomed them and guided them. Using a few learnt gestures tracked through the Leap Motion Controller, the customer selects the product they want to customize and using some pick up & drop gestures they select different options & materials for the product.

a simulation of the VR API

Photos from the event

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