ELSE Corp introduced the public for the first time to their innovative vision of the future of Virtual Fashion Shopping at Technology Hub Milan 2016. Situated in the Fashion and Footwear Demonstration Area, the company successfully peaked the interest of potential customers and partners, gathering excited feedback and new ideas for improvement of its services and features. The company showcased an interactive installation and videos that elaborated on the evolution of E.L.S.E., Exclusive Luxury Shopping Experience, ELSE Corp’s virtual commerce & virtual shopping SaaS platform, integrable into brands’ and/or retailers’ environments, to enable them in selling virtually customisable, made-to-order, industrial made-to-measure produced fashion products.
Watch the videos below
The video below highlights the importance of immersive experiences during the product customisation process.
"Discover Your Dream Wedding Shoes" is a short video that told the story of the journey of a bride-to-be, customising with the help of a 3D product configurator, her perfect pair of wedding shoes, with the finishing touch: a beautiful memory eternalised and transformed from a 2d image to a 3d printed accessory to be placed on her shoe.
View the gallery below for pictures
(click to enlarge)
A 3d printed accessory to be placed on the toe of a shoe. Mixing new technologies with traditional techniques.
A traditionally crafted shoe by luxury shoe brand Michela Rigucci, with 3d printed elements floating near it to show how 3d printing can enhance the traditional shoe making & customisation process
The E.L.S.E. configurator for Michela Rigucci. Visitors could configure shoes from the virtual collection.
IBV's DOME foot scanner can be used to gather customer's measurements to make the perfect shoe for a customer. The picture also shows a traditional shoe last and a corresponding 3d printed MTM shoe last.
Visitors could watch a video of an augmented reality simulation, showing how this tech can be used to create fully immersive environments.
Excited visitors frequented the stall with lots of questions and useful ideas and feedback for ELSE Corp