Tech-driven innovation is changing fashion retail

Apart from creating a new visual platform for Virtual Retail and providing an easy way for brands to offer industrial made-to-order products to customers, we have also envisioned a completely new in-store shopping experience.

 

MERGING PHYSICAL

& DIGITAL

The mix of physical and

digital is an integral part of virtual retail. We help your brand provide the perfect mix to your customers.

THE PERFECT

FIT

Easy customisation & virtual fitting solutions, help you give your customers exactly what they want. 

NEW CUSTOMER EXPERIENCE

We have innovated the customer journey every step of the way, so you can give your customers a new way to experience & engage with your brand. 

what we do

We offer B2B and B2B2C solutions‎ to brands, retailers, manufacturers and independent designers; we are designing and developing a Cloud SaaS platform that puts together the front-end retail processes such as product personalisation and virtual 3D commerce of exclusive, personalized, possibly made to measure products, with the cloud-based back-end processes like mass customisation, virtual fitting and order generation for smart hybrid manufacturing.

Through our Direct to Consumer approach to the market, we are accelerating the transformation of the fashion industry towards a Product as a Service model, thanks to the automation and democratisation of Product Customisation & Personalisation processes and industrial approach to Made to Measure retail sales.

We are committed to creating value not only for the market but also for society! We are redefining the Value Chain for the fashion industry through Applied Research; open innovation and collaboration with industry leaders; the development of sustainable, transparent and traceable technology and business processes; and through market trials for new Distribution Models. 

 
 

professional services

INDUSTRIAL 3D DESIGN

CUSTOM SOFTWARE DEVELOPMENT

SYSTEM INTEGRATION

SMART PROTOTYPING

STRATEGIC MARKETING

platforms

E.L.S.E. logo
ELSE-ware Logo

Stage: BETA

ELSE-ware is the second main cloud based framework by ELSE Corp, a hybrid & distributed manufacturing 4.0 middleware for apparel and footwear, built on top of E.L.S.E. and ready for integration or extensions (API, Plugins).

www.else-ware.info

 

Stage: BETA

E.L.S.E., an acronym for "Exclusive Luxury Shopping Experience", is a multi-patent pending Cloud Saas Platform. It can be integrated into any brand or retailer’s environment. It supports Mass Product Customization and Cloud Hybrid & Distributed Manufacturing, integrating all their components and processes from CAD 3D Design and Interactive Visual Merchandising for customized and MTM sales, to On Demand Production.

more info here

Stage: ALPHA

ELSE.ai will be a Machine Learning and Artificial Intelligence oriented framework for product design personalization, providing an AI driven personal style and individual size learning and recommendation services. It will be the core of Virtual Couture Fashion.

www.else.ai

productS

ELSE.ai Logo

Stage: BETA

MyStyle.cloud is a product style customization module and its related SDK, built as a Universal cloud-based 3D Product Configurator, based on proprietary multi-patent pending processes. Currently MyStyle is applied to the else.shoes™ and else.fashion commercial products. 

more info here

ELSE.shoes logo white

Stage: ALPHA

else.shoes™ is an end to end industry solution for the footwear sector, based on E.L.S.E. and ELSE-ware, enabling mass customisation, industrial made to measure and on demand production. 

www.else.shoes

Stage: prototype

DIY&AI is a set of Machine Learning based individual style and individual size recommendation services, ‎extending the functionality of MySize and MyStyle modules powered by E.L.S.E., part of the ELSE.ai framework, and also one of the core services of Virtual Couture Fashion.

more info here

ELSE Corp's VRxVR Logo

Stage: prototype

VRxVR or Virtual Reality for Virtual Retail, is an experimental platform, dedicated to exploring the adaptation of the E.L.S.E. middleware and the 3D Virtual Shopping customer experience, to virtual, augmented & mixed reality environments. 

www.vrxvr.tech

Stage: ALPHA

else.fashion™ is an end to end industry solution for the apparel industry, based on E.L.S.E. and ELSE-ware, enabling mass customisation, industrial made to measure and on demand manufacturing.

www.else.fashion

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Stage: CONCEPT

ELSA, Exclusive Luxury Shopping Assistant, is an AI-powered personal style assistant for product personalisation in VR, AR & MR environments, based on ELSE.ai.

www.else.ai

Stage: prototype

ELSE Codes are freely customizable codes used on the E.L.S.E. platform for our VRxVR projects; giving brands the chance to have their own unique designs on their AR targets. They can also be used for encoding of any other brand related materials. 

more info here

Stage: CONCEPT

ELSE-chain will be a Cloud & API platform based on blockchain technology that will enable the traceability of virtualized supply chains in the fashion industry. It will be possible to apply it to new retail scenarios like direct-to-consumer and Virtual Retail, as well as to traditional supply chain models. It will track, integrate and protect the most critical information from macro phases of the product & customer life-cycle such as Design, Planning, Production, Distribution, Sales and Customer Care, combined with customer loyalty and post-purchase experiences. ELSE-chain will be an integrated block of the Real Time Fashion System.

else-chain.net

Stage: CONCEPT

MySize.fashion will be an AI-powered virtual sizing and industrial Made to Measure production optimisation service related to clothing manufacturing, integrating CAD models and 3D frameworks. It will be comprised of a set of algorithms, internal and from partners of ELSE Corp, that will optimise the customer experience related to detection of their unique fit. It will add to the personal style and size formula of a customer. It will be based on ELSE.ai and integrated into E.L.S.E., and Virtual Couture Fashion.  

www.mysize.fashion

ELSE.ai Logo

Stage: ALPHA

MySize.shoes™, a patent pending method, is an AI-powered virtual sizing and industrial Made to Measure production optimisation service related to footwear manufacturing, integrating CAD models and 3D frameworks. It is comprised of a set of algorithms, internal and from partners of ELSE Corp that optimise the customer experience related to detection of their unique fit. It adds to the personal style and size formula of a customer. It is based on ELSE.ai and integrated into E.L.S.E., and Virtual Couture Fashion.

www.mysize.shoes

projects

IN THE MEDIA

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