A revolutionary vision for a truly sustainable future of the Fashion Industry.
Virtual Couture Fashion™, is a vision for a new Real Time Fashion System bringing AI driven design, new technologies, a new value chain, a completely new business model and new manufacturing methods to the Fashion industry. It aims to accelerate the transformation of the industry towards a direct to consumer, customer-pull approach; enhancing the customer’s virtual shopping experience and optimizing the Virtual Retail value and service delivery chain using 3D & 2D CAD, teamed with AI, machine learning, deep learning & procedural modelling.
From business intelligence, multi-channel analytics and prediction to real-time demand planning; personal demand to optimized product design; and from individual AI driven design to on-demand just in time manufacturing – this real-time fashion system provides accurate predictions of the style and size needs of individual customers while also forecasting product demand and supply chain planning and optimization.
By matching customer needs with product customization options and matching products with other products, it will enable brands to forecast and plan product demand in real-time – improving the social and environmental impact of the whole fashion industry, on a global scale.
FIVE key elements
products are immediately available and adaptable in real-time to the customer’s individual needs
DIRECT TO CONSUMER
customers are deeply involved in product purchase, personalization, co-design & manufacturing planning
learns from customers & companies and proposes individual designs, perfect in style and size
a new 3D CAD & AI based product design process for fashion and design companies and customers
fully digital, real-time traceable and transparent, guaranteed by blockchain technology and optimised for 100% trustworthy, on-demand, individualised service delivery
THE RTFS is a new paradigm for the future of the fashion and retail ecosystem
The evolution of the fashion industry must centre around sustainability, seeking to reduce its social and ecological footprint. To that end, the RTFS provides the fashion industry with a tool for the sustainable transformation of the supply chain, from conception to distribution.
Further developing on the Product & Style Recommendations of the Virtual Retail business model provided via the E.L.S.E. platform, the AI based B2B Predictive Analytics of the RTFS provide Real-time Style & Design Pattern Matching. Through Real-time Personal Style Recommendations, customers can buy their 'perfect' products and through Real-time Trend Analysis & Prediction, brands can design better products.
Each customer's unique body meta data along with their fit preferences and feedback learned through interaction with the RTFS, results in their unique individual size - no more standard sizes! This information goes towards their 'Personal Style Patterns' which are used to design their ideal products, manufactured on demand.
Through interaction with the RTFS, the platform learns the unique style preferences of each customer. Customers input different types of data that reflect their individual style preferences and the platform learns from it. This learned information results in the 'Personal Style Patterns' used to design their ideal products, manufactured on demand.
Our vision is to have an open, cloud based fashion design platform for content creation, rendering and collaboration, for CAD in different environments and devices; benefiting creative companies and individual designers through the development of new products while also serving as a test-bed for experimentation.
A just-in-time, transparent supply chain increases efficiency and decreases waste. With the Industry 4.0 technologies ingrained in the RTFS, brands can share, and act on, the real-time information gathered. The coordinated end-to-end supply chain enables a radically improved form of instant just-in-time pull production.
SMART SUPPLY CHAIN
Customers can engage with the RTFS in different environments and different realities. Being virtual, the RTFS is well suited to Augmented, Virtual & Mixed Reality devices with each reality bringing unique values to the overall experience. Customers get engaged and involved in the interfaces.
AR, VR & MR
The RTFS accelerates the fashion industry towards a Product as a Service model through the automation and democratization of product customization & personalization processes. The main challenge in creative industries is to apply product customization strategies to the product design practice. The Design Customization module of the RTFS tries to solve this challenge using machine learning techniques to match customers' style patterns and design personalization patterns, and to better define the customer's style rules which feed into the design customization step.
The data gathered and analyzed in the RTFS gives brands the opportunity to forecast demand accurately. This opens up opportunities for on-demand production, where brands produce only the products that their customers want.
Predit's Predictive Analytics solution: Predit is a startup whose mission is to design, develop and market business solutions in the fashion industry based on the SAP platform. With Predit we are developing a Virtual Retail Real-Time Dashboard for our B2B customers. We will be able to go deeper into the predictive analytics we will provide through Predit’s current and future solutions based on SAP FMS and SAP Hana.
Verisium's Blockchain solution: Verisium is an innovative solution for fashion brands which uses NFC and Blockchain technology, aimed at customer engagement and product authentication. With Verisium's solution, we are developing ELSE-chain, our blockchain service for fashion products.
IBV's Scanning Solution: The Instituto de Biomecánica (IBV) is a technological centre that studies the behavior of the human body and its interaction with products, environments and services. The partnership with IBV, apart from the hardware provided for 3d scanning - brings extensive knowledge related to biometrics.
Shoemaster is a world leading CAD/CAM system providing 2D and 3D solutions for the footwear industry. Shoemaster’s involvement in the project brings extensive knowledge of CAD/CAM softwares and the possibility to co-create new systems and processes related to the RTFS.