My thierry & virtual couture  at micam 2017

Make way for the new age in footwear customisation 

Thierry Rabotin Logo
Powered by E.L.S.E logo

AT

MICAM logo

The Virtual Retail company ELSE Corp celebrated its return to theMICAM this February, again as a technological partner of a 100% Made in Italy footwear brand Thierry Rabotin, by Parabiago Collezioni. This time around, the innovative brand launched their pioneering retail customer experience project and collection called “My Thierry”– a brand new service providing plenty of opportunities for shoe customization and a higher level of brand loyalty as well as a unique engagement tool for department stores and sales partners of the brand.

Photos from the event

theMICAM 2017
theMICAM 2017

The entrance to theMICAM 2017

Thierry Rabotin at theMICAM
Thierry Rabotin at theMICAM

The Thierry Rabotin stall at theMICAM 2017

Thierry Rabotin powered by E.L.S.E.
Thierry Rabotin powered by E.L.S.E.

Thierry Rabotin powered by E.L.S.E. video shown at the entrance of their stall at theMICAM

In the news
In the news
My Thierry x Virtual Couture
My Thierry x Virtual Couture

The powered by E.L.S.E. Virtual Corner

Andrey Golub with the Virtual Corner
Andrey Golub with the Virtual Corner

ELSE Corp's CEO & Co-Founder, Andrey Golub at the Virtual Corner

My Thierry x Virtual Couture
My Thierry x Virtual Couture

The accessories in the powered by E.L.S.E. Virtual Corner

My Thierry x E.L.S.E. Virtual Corner
My Thierry x E.L.S.E. Virtual Corner

the accessories showcase

ELSE People x My Thierry
ELSE People x My Thierry

ELSE Corp's Research Manager, Taira Colah & our Marketing & Communication intern, Sabrina Karakut

ELSE People x My Thierry
ELSE People x My Thierry

Alina Shagiakhmetova, Brand Manager of ELSE Corp's MTM Club

FROM the my thierry

VIRTUAL couture collection

Francis Shoe
Francis Shoe
Francis Shoe
Francis Shoe
Francis Shoe
Francis Shoe

In red suede with a silver accessory

Francis shoe
Francis shoe

In brown suede with a golden tassel accessory

Francis shoe
Francis shoe

In black leather with a silver tassel accessory

Mystic shoe
Mystic shoe

Configured with red suede and a bow accessory

Mystic shoe
Mystic shoe

Configured in Brown suede and a bow accessory

Red and Gold Tassel
Red and Gold Tassel

A detail view of an accessory from the collection

Beige and Silver Tassel
Beige and Silver Tassel

A detail view of an accessory from the collection

Gold Fiocco
Gold Fiocco

A detail view of an accessory from the collection

Material Preview
Material Preview

to help the customer visualise the dimensions of the material

Material Preview
Material Preview

Detailed view of the material shown on a shoelast

ELSE people getting things ready for themicam

Design time
Research never ends
Sushi Time
Shoelast time
The details