ELSE-chain will be a Cloud & API platform based on blockchain technology that will enable the traceability of virtualized supply chains in the fashion industry. It will be possible to apply it to new retail scenarios like direct-to-consumer and Virtual Retail, as well as to traditional supply chain models. It will track, integrate and protect the most critical information from macro phases of the product & customer life-cycle such as Design, Planning, Production, Distribution, Sales and Customer Care, combined with customer loyalty and post-purchase experiences. ELSE-chain will be an integrated block of the Real Time Fashion System.


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