MY POWDERFUL & VIRTUAL RETAIL AT COSMOPROF 2018

We developed the Retail Experience of Powderful, a cosmetic ‘all-over’ powder especially intended for different uses. It was presented at Cosmoprof WorldWide in Bologna from 15 to 18 March. The project was powered by Cosmopack and was strategically located in the selective area Cosmoprime (HALL 19).

At Cosmoprof, an installation experimented for the first time with a new customer experience in beauty retail.

During the event, visitors lived the extraordinary and complete experience of the creation of a luxury make up product: from the sketch to the store.

View the official project page, here.

POWDERFUL FACTORY

STEP 1: Concept DESIGN

STEP 2: SMART Manufacturing

STEP 3: VIRTUAL Retail

OUR PROJECT: MyPOWDERFUL

MyPOWDERFUL 3D, A New Retail Experience for Beauty products- powered by E.L.S.E.

MyPOWDERFUL and the Future of Personalised Beauty Retail, at Cosmoprof 2018

MyPOWDERFUL 3D: HoloLens Scenario, A New Retail Experience powered by E.L.S.E.

COSMOPROF 2018: MyPOWDERFUL | 3D Product Tour, powered by E.L.S.E.

THE UNLIMITED POWDER EXPERIENCE: POWDERFUL, a project of COSMOPROF - powered by Cosmopack

POWDERFUL: a cosmetic ‘all-over’ powder at COSMOPROF 2018

Post Show COSMOPROF WORLDWIDE BOLOGNA 2018

On Friday 16 March, ELSE Corp‘s CEO & Co-Founder, Andrey Golub, presented his vision of the Retail of the Future during the COSMOTALKS, "a perfect combination of strategic insight and granular detail, with coverage that moves as fast as the market itself".

The panel discussion entitled 'Retail 2025: adapt to the new beauty retail landscape' analyzed the next disruptors with sights on the market. The speakers explored a variety of emerging technology including 3D printing, artificial intelligence, driverless transportation, robotics, wearable technology and virtual reality.